Salesforce Marketing Cloud

$2,000

Salesforce Marketing Cloud

Course
128 Lessons

Salesforce Marketing Cloud is a SaaS email marketing software for creating and managing successful marketing campaigns and nurturing customer relationships. Personalise email to plan, segment and optimise your marketing, including customer journeys and multi-channel campaign execution: campaign analysis, social media promotions, engagement and data management.

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One Day workshop

App Design & Prototyping.mp4

Design Thinking.mp4

Week One Part One Survey Basics

Gather insights from customers or employees with surveys.

Prepare for Your First Survey

Prepare for Your First Survey.mp4

Build Your Survey and Select Default Settings

Build Your Survey & Select Default Settings .mp4

Challenge Build Your Survey and Select Default Settings.mp4

Add Logic to Your Survey

Add Logic to your Survey.mp4

Send Out and Track Your Survey

Send out and Track your Survey.mp4

Trackig your Survey with Report.mp4

Week One Part Two Salesforce Surveys for Admins

Translate, automate, and evaluate your surveys with Salesforce Surveys.

Translate Your Survey

Translate Your survey.mp4

Begin and Close Cases with Survey Invitations

Begin and Close Cases with Survey Invitations.mp4

Automate Your Survey Invitations

Automate Your Survey Invitations.mp4

Analyze Your Responses

Analyze Your Responses Very long video.mp4

Challenge Create a report for survey responses.mp4

Week One Part Three Project: Design and Distribute Surveys with Salesforce Feedback Management

Use Salesforce Surveys to follow up with customers who contacted support via live chat.

Get Started with Salesforce Feedback Management

Add Merge Fields Within Your Surveys

Create or Update Records Based on Responses

Gather Post-Chat Feedback and Embed Surveys in a Website

Week One Part Four Automated Survey Invitations with Flows

Use automation to enhance survey response rates and engage customers better.

Build a Flow to Send Survey Invitations

Build A Flow to Send Sruvey Invitations.mp4

Automate Survey Reminders

Automate survey Reminders.mp4

Week One Part Five CRM Analytics Customer Lifecycle Analytics

Use analytics templates to gather actionable insights from survey responses.

Get Started with Customer Lifecycle Analytics

Set Up the Customer Lifecycle Analytics App

Use Customer Lifecycle Analytics

Week Two: Marketing Cloud Quick Look

Create customer experiences that strengthen relationships and grow your business.

Get to Know Marketing Cloud

Manage Users and Roles Marketing Cloud

Week Two Part One Marketing Cloud Basics

Explore our powerful suite of products and start building your digital marketing strategy.

Get Started with Marketing Cloud

Learn About Marketing Cloud and the Customer Success Platform

Get the Most Out of Marketing Cloud

Week Two Part Two Marketing Cloud Products

Connect with the right person, the right way, at the right time with Marketing Cloud.

Learn About Messaging and Automation Products

Explore Data and Advertising Products

Learn About Marketing Cloud’s Social Media Management Product

Discover Measurement and Analytics Solutions

Learn How Marketing Cloud Products Work Together

Week Three Part One Marketing Cloud Setup

Set up your new Marketing Cloud account, add users, send emails, and track your results.

Set Up Your Account Your Marketing Cloud

Manage Users and Roles

Manage Business Units

Prepare to Send

Run Reports and Track Results

Week Three Part Two Marketing Cloud Connect setup

Configure Salesforce CRM and Marketing Cloud to share key data across your clouds.

Prepare for Installation

Install and Set Up in Salesforce CRM

Configure the Marketing Cloud Connection

Test the Connection

Week Three Part Three Marketing Cloud Trust Site

Use the Status site to check performance and security of your Marketing Cloud instance.

Navigate the Salesforce Trust Site

Check Your Marketing Cloud Status

Week Three Part Four Marketing Cloud Security

Protect your account and data with enhanced security options.

Get to Know Marketing Cloud Security

Manage Your Encryption Keys

Secure Your Web and Landing Pages

Keep Your Data Safe

Week Four Part One Role and Responsibilities for Marketing Teams

Build an effective digital marketing team with the right mix of skills.

Build a Marketing Team

Define Roles and Responsibilities

Grow Your Team

Marketing Cloud Roles and Permissions

Week Four Part Two Marketing Cloud Resources

Discover tools to help you succeed with Marketing Cloud.

Navigate Marketing Cloud Resources

Use Salesforce Help

Connect with the Trailblazer Community

Get Support from Salesforce

Week Four Part Three Marketing Cloud Roles and Permissions: Quick Look

Explore and assign user roles and permissions in Marketing Cloud.

Assign Marketing Cloud Roles and Permissions

Marketing Cloud roles and Permissions Worksheets

Week Four Part Four Marketing Cloud Release Readiness

Review the Marketing Cloud release schedule and prepare for releases.

Get to Know the Release Schedule

Review the Release Lifecycle

Prepare for a Release

Release Readiness Trailblazers

Week Five Marketing Strategies

Discover best practices to use when designing and sending an email.

Craft Effective Marketing Emails

Follow Legal Compliance Guidelines

Improve Email Deliverability

Acquire New Subscribers

Engage Your Subscribers

Week Five Part Two Marketing Automation Strategies

Learn to scale your marketing efforts using first-party data, templates, and automations.

Power Your Marketing with Email and First-Party Data

Drive Productivity with Scheduled Automations

Respond to Customers with Triggered Automations

Reach Customers on Every Channel

Week Five Part Three Digital Advertising Transformed with Customer Data

Build a successful digital advertising strategy with an audience-based approach.

Learn About Audience-First Digital Advertising

Use Your Own Data to Acquire New Customers

Use Advertising to Connect with Existing Customers

Week Six Social Media Marketing & Engagement

Listen to your social community, publish compelling content, and engage online.

Analyze Social Media Conversations

Publish Compelling Content on Social Media

Engage Your Social Community

Week Six part Two Consumer Interaction Management

Understand the Consumer Experience

Get Started with Consumer Experience Optimization

Execute Your Consumer Experience Strategy

Week Six Part Three Marketing Intelligence and Analytics

Get data insights and grow your business with marketing intelligence.

Transform Your Analytics with Marketing Intelligence

Use Marketing Intelligence to Grow Your Business

Week Six part Four Customer Data For Marketers

Use customer data to create personalized, engaging experiences.

Learn the Evolution of Marketing Data

Explore Types of Customer Data

Organize and Analyze Your Data

Week Seven Manage Campaigns with Journey Builder

Use this powerful Marketing Cloud tool to automate and optimize customer interactions.

Customer Journey Basics

Understand the Connected Customer

Get Started with Customer Journeys

Execute Your Journey Strategy

Week Seven Part two Journey Builder Basics

Get started with the Journey Builder app.

Configure Journey Builder Access

Journey builder improve relationship

Send a Single Message with Journey Builder

Quick Start: Create and Send a Message in Journey Builder

Create and send a single message using Journey Builder.

Define Your Audience and Message

Preview, Test, and Validate Your Journey

Week Seven Part Three journey Builder Campaigns

Plan, build, and launch a welcome campaign in Journey Builder.

Plan Your Journey Campaign

Prepare the Entry Source

Test and Launch a Journey Campaign

Week Eight Journey Campaign Analytics and Optimization

Improve your journey campaigns and measure their performance.

Measure Journey Campaign Performance

Optimize Customer Journeys with Versions

Organize Your Journeys with Tags and Folders

Week Eight Part Two Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

Determine the Goal of Your Journey

Build Effective Opt-in and Welcome Campaigns

Create a Compelling Engagement Campaign

Gather Customer Feedback with a Survey Journey

Marketing Cloud Connect

Week Eight Part Three Custom Activities in Journey Builder

Explore ready-made Journey Builder activities and build custom activities.

Define Your Custom Activity

Develop Your Custom Activity

Troubleshoot Your Custom Activity

Week Nine part One Get Started with Distributed Marketing

Bridge the gap between corporate marketing, employees, partners, and your brand to deliver consistent experiences.

Identify Shifting Customer Expectations

Position Marketers and Nonmarketers for Success in a Distributed Organization

Deliver Seamless Customer Engagement with Distributed Marketing

Week Nine Part Two Distributed Marketing Administration

Discover the power of Distributed Marketing and how to implement it.

Understand the Case for Journeys

Install and Configure Distributed Marketing

Complete the Initial Setup

Manage the Distributed Marketing Experience

Week Nine Part Three Distributed Marketing Features

Learn to send branded, personalized messages to customers with Distributed Marketing.

Create a Personalized Customer Experience

Use Quick Send for Individual Messages

Personalize and Send Campaign Messages