Streetwise Education/Salesforce Marketing Cloud

  • $2,000

Salesforce Marketing Cloud

  • Course
  • 128 Lessons

Salesforce Marketing Cloud is a SaaS email marketing software for creating and managing successful marketing campaigns and nurturing customer relationships. Personalise email to plan, segment and optimise your marketing, including customer journeys and multi-channel campaign execution: campaign analysis, social media promotions, engagement and data management.

Contents

One Day workshop

App Design & Prototyping.mp4
Design Thinking.mp4

Week One Part One Survey Basics

Gather insights from customers or employees with surveys.
Prepare for Your First Survey
Prepare for Your First Survey.mp4
Build Your Survey and Select Default Settings
Build Your Survey & Select Default Settings .mp4
Challenge Build Your Survey and Select Default Settings.mp4
Add Logic to Your Survey
Add Logic to your Survey.mp4
Send Out and Track Your Survey
Send out and Track your Survey.mp4
Trackig your Survey with Report.mp4

Week One Part Two Salesforce Surveys for Admins

Translate, automate, and evaluate your surveys with Salesforce Surveys.

Translate Your Survey
Translate Your survey.mp4
Begin and Close Cases with Survey Invitations
Begin and Close Cases with Survey Invitations.mp4
Automate Your Survey Invitations
Automate Your Survey Invitations.mp4
Analyze Your Responses
Analyze Your Responses Very long video.mp4
Challenge Create a report for survey responses.mp4

Week One Part Three Project: Design and Distribute Surveys with Salesforce Feedback Management

Use Salesforce Surveys to follow up with customers who contacted support via live chat.

Get Started with Salesforce Feedback Management
Add Merge Fields Within Your Surveys
Create or Update Records Based on Responses
Gather Post-Chat Feedback and Embed Surveys in a Website

Week One Part Four Automated Survey Invitations with Flows

Use automation to enhance survey response rates and engage customers better.

Build a Flow to Send Survey Invitations
Build A Flow to Send Sruvey Invitations.mp4
Automate Survey Reminders
Automate survey Reminders.mp4

Week One Part Five CRM Analytics Customer Lifecycle Analytics

Use analytics templates to gather actionable insights from survey responses.

Get Started with Customer Lifecycle Analytics
Set Up the Customer Lifecycle Analytics App
Use Customer Lifecycle Analytics

Week Two: Marketing Cloud Quick Look

Create customer experiences that strengthen relationships and grow your business.

Get to Know Marketing Cloud
Manage Users and Roles Marketing Cloud

Week Two Part One Marketing Cloud Basics

Explore our powerful suite of products and start building your digital marketing strategy.


Get Started with Marketing Cloud
Learn About Marketing Cloud and the Customer Success Platform
Get the Most Out of Marketing Cloud

Week Two Part Two Marketing Cloud Products

Connect with the right person, the right way, at the right time with Marketing Cloud.

Learn About Messaging and Automation Products
Explore Data and Advertising Products
Learn About Marketing Cloud’s Social Media Management Product
Discover Measurement and Analytics Solutions
Learn How Marketing Cloud Products Work Together

Week Three Part One Marketing Cloud Setup

Set up your new Marketing Cloud account, add users, send emails, and track your results.
Set Up Your Account Your Marketing Cloud
Manage Users and Roles
Manage Business Units
Prepare to Send
Run Reports and Track Results

Week Three Part Two Marketing Cloud Connect setup

Configure Salesforce CRM and Marketing Cloud to share key data across your clouds.
Prepare for Installation
Install and Set Up in Salesforce CRM
Configure the Marketing Cloud Connection
Test the Connection
Test the Connection

Week Three Part Three Marketing Cloud Trust Site

Use the Status site to check performance and security of your Marketing Cloud instance.
Navigate the Salesforce Trust Site
Check Your Marketing Cloud Status

Week Three Part Four Marketing Cloud Security

Protect your account and data with enhanced security options.
Get to Know Marketing Cloud Security
Manage Your Encryption Keys
Secure Your Web and Landing Pages
Keep Your Data Safe

Week Four Part One Role and Responsibilities for Marketing Teams

Build an effective digital marketing team with the right mix of skills.
Build a Marketing Team
Define Roles and Responsibilities
Grow Your Team
Marketing Cloud Roles and Permissions

Week Four Part Two Marketing Cloud Resources

Discover tools to help you succeed with Marketing Cloud.
Navigate Marketing Cloud Resources
Use Salesforce Help
Connect with the Trailblazer Community
Get Support from Salesforce

Week Four Part Three Marketing Cloud Roles and Permissions: Quick Look

Explore and assign user roles and permissions in Marketing Cloud.
Assign Marketing Cloud Roles and Permissions
Marketing Cloud roles and Permissions Worksheets

Week Four Part Four Marketing Cloud Release Readiness

Review the Marketing Cloud release schedule and prepare for releases.
Get to Know the Release Schedule
Review the Release Lifecycle
Prepare for a Release
Release Readiness Trailblazers

Week Five Marketing Strategies

Discover best practices to use when designing and sending an email.
Craft Effective Marketing Emails
Follow Legal Compliance Guidelines
Improve Email Deliverability
Acquire New Subscribers
Engage Your Subscribers

Week Five Part Two Marketing Automation Strategies

Learn to scale your marketing efforts using first-party data, templates, and automations.
Power Your Marketing with Email and First-Party Data
Drive Productivity with Scheduled Automations
Respond to Customers with Triggered Automations
Reach Customers on Every Channel

Week Five Part Three Digital Advertising Transformed with Customer Data

Build a successful digital advertising strategy with an audience-based approach.
Learn About Audience-First Digital Advertising
Use Your Own Data to Acquire New Customers
Use Advertising to Connect with Existing Customers

Week Six Social Media Marketing & Engagement

Listen to your social community, publish compelling content, and engage online.
Analyze Social Media Conversations
Publish Compelling Content on Social Media
Engage Your Social Community

Week Six part Two Consumer Interaction Management

Understand the Consumer Experience
Get Started with Consumer Experience Optimization
Execute Your Consumer Experience Strategy

Week Six Part Three Marketing Intelligence and Analytics

Get data insights and grow your business with marketing intelligence.
Transform Your Analytics with Marketing Intelligence
Use Marketing Intelligence to Grow Your Business

Week Six part Four Customer Data For Marketers

Use customer data to create personalized, engaging experiences.
Learn the Evolution of Marketing Data
Explore Types of Customer Data
Organize and Analyze Your Data

Week Seven Manage Campaigns with Journey Builder

Use this powerful Marketing Cloud tool to automate and optimize customer interactions.
Customer Journey Basics
Understand the Connected Customer
Get Started with Customer Journeys
Execute Your Journey Strategy

Week Seven Part two Journey Builder Basics

Get started with the Journey Builder app.



Configure Journey Builder Access
Journey builder improve relationship
Send a Single Message with Journey Builder

Quick Start: Create and Send a Message in Journey Builder

Create and send a single message using Journey Builder.
Define Your Audience and Message
Preview, Test, and Validate Your Journey

Week Seven Part Three journey Builder Campaigns

Plan, build, and launch a welcome campaign in Journey Builder.




Plan Your Journey Campaign
Prepare the Entry Source
Test and Launch a Journey Campaign

Week Eight Journey Campaign Analytics and Optimization

Improve your journey campaigns and measure their performance.
Measure Journey Campaign Performance
Optimize Customer Journeys with Versions
Organize Your Journeys with Tags and Folders

Week Eight Part Two Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.
Determine the Goal of Your Journey
Build Effective Opt-in and Welcome Campaigns
Create a Compelling Engagement Campaign
Gather Customer Feedback with a Survey Journey
Marketing Cloud Connect

Week Eight Part Three Custom Activities in Journey Builder

Explore ready-made Journey Builder activities and build custom activities.


Define Your Custom Activity
Develop Your Custom Activity
Troubleshoot Your Custom Activity

Week Nine part One Get Started with Distributed Marketing

Bridge the gap between corporate marketing, employees, partners, and your brand to deliver consistent experiences.
Identify Shifting Customer Expectations
Position Marketers and Nonmarketers for Success in a Distributed Organization
Deliver Seamless Customer Engagement with Distributed Marketing

Week Nine Part Two Distributed Marketing Administration

Discover the power of Distributed Marketing and how to implement it.
Understand the Case for Journeys
Install and Configure Distributed Marketing
Complete the Initial Setup
Manage the Distributed Marketing Experience

Week Nine Part Three Distributed Marketing Features

Learn to send branded, personalized messages to customers with Distributed Marketing.
Create a Personalized Customer Experience
Use Quick Send for Individual Messages
Personalize and Send Campaign Messages